Let’s get visual, visual! The difficulty of attracting talent in today’s market is no secret.
Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent.
Companies are now using visual more creatively to tell their stories. Allowing them to stand out by bringing their brand to life.
The Power of Visuals
We are all familiar with the saying, a picture can tell a thousand words.
This is true, as they help create deeper connections and generate more interest by being visually more eye-catching than text. With the power that an image holds, imagine what it can do for your recruitment.
Using images in your employer brand, allows you to tell an in-depth story of your business’s most important elements: people, mission, culture, values, environment, etc.
For example, when a person is trying to describe their work environment, it can prove difficult to put it into words before losing the interest of the listener.
However, by showing that same person a picture, you can easily show in a few seconds the same image you are trying to describe whilst keeping them engaged for longer.
Video Storytelling
In the fight to attract top talent, video is critical for a successful recruitment strategy.
With less than 1% of companies adopting video job advertising, no better tool exists to tell your brand story in such a competitive market. Research from Lighthouse claims that candidates want to see videos of hiring managers 2.5 times more often than a HR/recruiter message.
With research from fortune 500s declaring that “job descriptions are still boring” and with only 1% of F500 companies using images or video in job descriptions. There really is an opportunity out there to get creative with video.
Video testimonials are another powerful element. Allowing you to craft a compelling and authentic insight into your companies culture and the opportunity to allow your employees to tell genuine stories about what it is like to work for your company. They can talk about their career paths, explain what a workday is like for them, offering candidates a preview to help persuade them to act on applying for your roles.
Getting Social
Best known as a site where users display photos and videos of friends, family and holidays. Companies are beginning to notice the benefits of posting on Instagram. With 1 billion monthly users and 71% of them aged under 35, it provides the best platform for storytelling.
Companies have career pages and company pages where their employer brand lives, but in order to attract attention, they have to include recruitment marketing in their strategy. It isn’t enough to simply just have an employer brand anymore you need to bring it to life.
“Your vibe attracts your tribe.” -Jason Phillips, vice president of digital HR and global chief of staff for the San Jose.
“Using our @WeAreCisco Instagram channel helps in our mission to make personal connections with future talent,” Phillips says. “We do that primarily by featuring employee-generated content.”
Using platforms like Instagram allows you to build brand awareness, engage with talent and help get candidates over the line when decision- making. Candidates want to see genuine authenticity on active social profiles as an extension of your employer brand page to help the visual themselves as a “fit” in your company.
There are plenty of ways you can get creative on social, from allowing ‘takeovers’ where a department or an employee takes control of a social platform for the day allows you to humanize your recruitment. Don’t be afraid to get social and put your company out there.
We have a range of guides to help you get started on your employer branding journey
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