Recruitment as marketing is no longer negotiable.
The competition to hire top talent is fierce, given the fact that today job seekers hold all of the power. Recruitment marketing can be the deciding factor as to whether or not you make that hire.
The main goal of recruitment marketing is to drive individuals to apply to the open positions your company has available and to attract top talent.
What is recruitment marketing?
There is a new hot term in recruitment and if you work in the industry chances are you have already heard of or have taken part in recruitment marketing, but just so we are all on the same page let’s refresh to what recruitment marketing is.
- Well- written job descriptions
- An appealing career page
- Development & position of an attractive employer brand
- Building & nurturing candidate relationships
- Measure analytics
Now that we have covered the basics let’s put it all into action. So what can you do to create a recruitment marketing campaign that will actually work?
Creating a recruitment marketing campaign
While posting your jobs is great, waiting for the right person to apply is unlikely to give you the results you need. Instead, creating a good recruitment marketing campaign can be just the key you need to unlock the flow of great candidates.
Company Culture and Branding
It is simply not enough to post text-laden job posts anymore. With the rise of the millennial generation, they are looking for more. It merely isn’t just about the job you are hiring for either, they want you to make a splash online. Show off your employer brand with pictures & videos because it’s all about first impressions. You realistically only have 3 seconds to capture it before they get bored and move on.
Jobs boards don’t give you the opportunity to really make an impact and therefore you will find it’s not enough. You may get applications and an odd hire here and there, but what you really need to ask yourself is “Are you attracting and reaching the best talent that your company deserves ?“
Distribute through multiple channels
You’ve been made aware of a new job vacancy in your company and it’s your job to market that vacancy and hire some top talent. OK, you’ve got this! You go to a jobs board and post up your job description, salary, contact details, etc …. job done, that was easy right? Days even weeks begin to pass and you notice that the jobs you have posted up aren’t attracting or reaching many candidates and you are not getting that quality hires you were hoping for. Where did you go wrong?
Too many companies make the mistake of putting all of their eggs in one basket. Posting a job on a jobs board isn’t enough anymore hence the name Recruitment Marketing. You need to market the position on various channels in order to attract the best candidates. These include social media platforms, Facebook, Twitter, Instagram, and Linkedin etc. One isn’t just enough as you are limiting yourself in a marketing aspect.
In order to improve the current recruitment marketing strategies and create new ones, HR teams should not forget about analyzing accumulated data and measuring the quality of leads and hires. Companies that have reached an optimal ROI when it comes to talent acquisition keep their hires longer, such employees become brand advocates and are likely to recommend that company in the future. WAIT! I hear you ask, how can I do this all at once with so little time and such a tight budget?
I’m glad you asked, let me introduce you to REZOOMO the recruitment marketing platform that helps you take control of your recruitment…
So what can Rezoomo do for your company?
We’ve built Rezoomo with a very precise objective. This is to help companies build and promote their employer brand and company culture to attract the best talent while providing a powerful applicant tracking system to manage every aspect of their recruitment. We want to build a more immersive, engaging recruitment experience for both employers and job seekers alike.
Recruitment marketing can be simplified by implementing a recruitment management platform, such as Rezoomo. The software allows recruiters to attract and build positive relationships with candidates through their employer brand, social media channels, and careers page. This allows them to easily manage the process on one platform saving them time & money.