The Central Statistics Office produced some interesting figures last week highlighting the growth in Irish enterprise’ engagement with social media platforms and paid advertising.
Figures show that in 2016, 67% of Irish enterprises employing 10 or more people used some type of social media such as Facebook, Twitter and YouTube compared with an EU-28 average of 45%.
In 2014, 60% of Irish enterprises used any social media, rising to 64% in 2015 – steady growth.
For a company such as Business World, these figures echo what we have found – a definite rise in corporate engagement with social media platforms.
Paid Advertising
The rise in social media use by Irish business has evidently gone hand in hand with the greater use of paid advertising for Irish business with 34% versus the EU average of 25%.
According to the figures, Irish companies advertise at a greater rate than the UK, where 28% of business paid to advertise on the Internet across 2016.
Trend
From these two groups of figures, we can see that social media and paid advertising is at the forefront of Irish businesses and their marketing portfolio.
From the point of view of a content creation business, such as Business World, we can see that many businesses are looking for content that can be used across multiple media – websites, paid advertising and social media platforms.
The problem for many businesses is that they either lack the ability, time or access to great written content.
Unsure of where to start with your social media? Check out our blog post Top 5 Free Digital Marketing Courses (online)
Source Business World
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