Insomnia Coffee Company is Ireland’s leading independent premium coffee chain.
Grown from a single location in a Galway bookstore 1997 to an estate of 150 coffee shops across the high street and through partnerships with SPAR and Eurospar in addition to other Irish Retailers such as Eason, Fresh, Meadows & Byrne, An Post, Heatons, Debenhams and Penneys. In addition, the company has 400+ self-service units in operation, both in Ireland and the UK.
In 2003 the company merged with the gourmet sandwich company, Bendini & Shaw, to combine a quality food offering with its hot beverage range. In 2005 the Insomnia acquired the Perk cafes.
In April 2012, the Insomnia High street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years. The first franchise store was opened in 2013, with additional franchise stores already in the pipeline.
2015 saw the announcement of an exciting new partnership with leading international retailer, Debenhams. The first store opened at Debenhams in the Mahon Point Shopping Centre, Cork. The Cork store was followed promptly by the first UK outlet opening in Rugby, with further openings in Bradford, Cardiff, Bristol Brocklebank, Watford, Stockport and Leeds.
As well as Debenhams, Insomnia also have a partnership with a leading Irish based retail business, Primark. To date, Insomnia has opened in several Primark stores in Ireland including Waterford, Swords, Liffey Valley, and Athlone, with further openings in the UK including Bromley, Reading and Oxford Street.
Challenges, Solutions & Benefits
Hear what Thomas Fitzmaurice, Recruitment Specialist at Insomnia Coffee has to say about Rezoomo:
Rezoomo has helped us streamline our recruitment right across the company. It’s helped us manage the business it’s grown so much between Ireland & the UK.
Why do I like Rezoomo?
Rezoomo is very user-friendly. It allows us to help our managers become independent recruiters, so, because it’s so user-friendly they can use the system themselves and become hiring managers themselves.
Would I recommend Rezoomo?
Why would I recommend Rezoomo?
Rezoomo is very cost effective. It’s reduced our recruitment costs quite significantly and definitely, it’s very beneficial especially for our business within the retail industry.